Strategies For Helping UK Businesses Grow Online

The UK is a lucrative market for global businesses seeking to expand their customer base and revenues. However, doing business in the UK comes with challenges that can be challenging to navigate – from complicated tax rules to high living costs. In this blog post, we’ll explore strategies that can help small helping UK businesses grow online transition from surviving to thriving, ensuring long-term sustainability and profitability.
In a world where customers are increasingly looking for the information they need online before heading to the high street, it’s crucial that businesses have an online presence. Without one, they are missing out on an enormous potential revenue stream, as a recent survey from website provider 123-Reg found that online businesses are 51 per cent more likely to grow than those without a website.
Whether you’re running a retail, B2B or service business, an online presence is a must to remain competitive and engage with your audience. However, navigating the digital landscape can be difficult for many businesses, especially if you’re not familiar with SEO and other digital marketing tools. This is where a digital marketing agency can be invaluable, helping you to optimize your website and make sure your content is visible to the right audiences at the right time.
In the UK, ecommerce sales accounted for almost half of all retail spending in 2021 and are growing rapidly. To capture this lucrative market, it’s important that businesses are able to stand out from their competitors and provide a seamless shopping experience for their customers. To do this, it’s essential that businesses have an effective ecommerce website that is optimized for conversions and performance. This can be achieved through the use of a professional web design company and a content marketing strategy that drives traffic to your site.
An effective content marketing strategy involves creating and distributing valuable, relevant, and consistent content to attract and engage your target audience. This can be done through various channels, including social media and blogging. By engaging with your audience and providing them with helpful information, you can build trust and brand awareness – both of which are essential for growing an online business.
The UK government’s Help to Grow scheme offers management training and digital technology support to SMEs. The Help to Grow Digital programme allows SMEs to access discounts for 30 software solutions from leading technology suppliers, including eCommerce and CRM, which are proven to boost productivity by 18% on average. Applications for this scheme will close on 2 February 2023, so businesses interested in receiving funding should act quickly.