Ecommerce is a tough business, and if you want to grow your store, SEO is crucial. Unlike social media and paid ads, which require ongoing investment to make them effective, search engine optimization is low-hanging fruit. Learning how to do eCommerce SEO properly can transform your business and increase sales over time.
SEO enables you to get your product pages in front of more potential customers by ensuring that they appear among the top organic search results on Google and other search engines. Studies have shown that website visitors click on websites listed in the first page of organic search results far more often than those on subsequent pages. This is why it’s so important to master eCommerce SEO best practices.
Keyword research is the cornerstone of any successful marketing ecomm expert Responspartner campaign, and eCommerce SEO is no exception. Using a tool like Semrush, or a more sophisticated approach, identify the keywords people use to find your products online and then optimize your product and category pages for those terms. However, it’s important not to overdo it – keyword stuffing can have a negative impact on your rankings.
The content of your product pages is also important. Ensure that you include lots of relevant information, such as the product name, price, image size, description, and availability. It’s also a good idea to add information about the manufacturer and any other related topics. For example, if you sell running shoes, it would be helpful to provide an article about how to run and jog safely, as well as articles comparing the various features of different running shoe brands.
Your product pages should have lots of images, as this is a ranking factor. In addition, they should be well-organized and easy to navigate. The navigation should be clear and straightforward, with links pointing to the appropriate product page. It’s also a good idea for product pages to have tags, which help categorize your products.
A fast loading site is one of the most important factors in eCommerce SEO. A slow site will keep potential customers from visiting, and Google’s search algorithm takes page speed into consideration. You should also use caching to reduce the amount of data that needs to be loaded on every page visit.
Review management is another great eCommerce SEO strategy. When allowing your customers to write reviews, they’re likely to mention important keywords that can boost your rankings. Similarly, leveraging user-generated content (UGC) can help improve your SEO.
Lastly, you should also ensure that your eCommerce website is mobile-friendly. Mobile-friendly websites are becoming increasingly important as people use their smartphones to shop online. A mobile-friendly website will not only boost your search engine rankings, but it will also increase conversion rates. This is because users will be able to navigate your site with ease on their phones, making it more likely that they’ll buy from you. For more tips on how to grow your ecommerce with seo, speak to a specialist.